Improving the quality of life of people with sensitive skin is one of the most important goals for La Roche-Posay, which in its innovative line now presents a new product: Anthelios KA, the first daily moisturizer SPF50 + for sensitive skin. This innovative product ensures that a sun protection factor greater than 50 is maintained during 8 hours of activity without the need for reapplication and is aimed at people with sensitive skin for whatever reason, as explained by Dr. Susana Puig, medical director of the Dermatological Diagnosis Clinic and Head of the Dermatology Service of the Hospital Clínic de Barcelona, "not everyone has the same sensitivity to the damage induced by ultraviolet radiation. Much of this sensitivity is genetically determined and partly related to the color of our skin (phototype) but also to the ability to repair the damage caused by ultraviolet radiation. There are, on the other hand, moments in our life when our skin is more sensitive to the sun. An example would be pregnancy in which the woman can get spots easily; or by the taking of medicines that may favor the appearance of sunburn or allergies. "
For all those sensitive skins, La Roche-Posay has created this hydration of fast absorption, with a high precision dispenser that ensures the optimal dose, which protects against UVB and UVA (short and long). Dr. Puig, member of The Doctors, has also insisted that Anthelios KA "offers very high protection for both UVB and UVA radiation, very important to avoid both the acute harmful effects (eg. solar allergies) as the long-term harmful effects (photo-aging and photocarcinogenesis) ".
Thus, Anthelios KA is recommended for the following cases: skins very sensitive to the sun, pregnant women, post-aesthetic acts, pigmentary disorders and for all those cases of skins with high risk to solar radiation. In addition, it serves to prevent photo-aging, for mature skin that has exhausted its solar capital, skins with photosensitizing treatments and oncological treatments, as well as for cases of actinic keratosis and melanoma .
Dr. Puig recommends Anthelios KA and ensures that "it is a new daily alternative for the prevention of acute photosensitivity and chronic sun damage especially indicated for the most sensitive skin". Regarding other similar products, it should be noted that Anthelios KA is a moisturizer, not a sunscreen. According to the renowned Dr. Puig "the big differences are its moisturizing formulation, broad-spectrum photoprotection and, above all, the high remanence".